Adventure Travel in Peru: Peru Competition in adventure tourism: Regardless of Peru, a series of perceptual associations between destinations (countries) and adventure activities, in order to determine a position of Latin American competition was evaluated in relation to adventure tourism, and these are the results: Brazil, is strongly positioned as a destination for water sports (such as surfing and diving) and air (paragliding and parachuting). Chile and Bolivia are seen as destinations for trekking, hiking and mountain biking (Inca Trail to Machu Picchu, Inca Jungle Trail to Machu Picchu, Salkantay trekking Machu Picchu, Lares trek Machu Picchu, etc, which would be related to the image of . Argentina Andean countries, is positioned as a destination for snow activities such as skiing and snowboarding.
Demographic and socioeconomic characteristics Adventure tourists in Peru:
Most tourists who made adventure tourism activities in our country are male, with a higher incidence in North America (71%) and South America (83%).
They are people with higher education and most are single
Likewise, most of them (62%) are between 18-34 years old. While 24% are between 35-44 years old. On average, adventure tourists visiting Peru is 33 years old.
39% of adventure travelers who visited Peru living in the United States and 17% in Spain, thus being the main markets for this type of tourism.
Only 12% of foreign tourists said to be a member of an association of adventure sports. Among the South American tourists membership in an association of this kind it is much smaller (6%).
Regarding the annual household income of tourist adventure, we have presented American tourists increased revenue (64% higher than US $ $ 59,000) against European tourists (50% less than US $ $ 60,000) and South (69% less than US $ $ 60,000).
Psychographic characteristics adventure tourists in Peru:
If an analysis of the attitudes of tourists on tourism of adventure, we have identified three segments that allow us to differentiate. These segments have been known: conventional, risky and Fan.
Tourists conventional adventure is (24%) in Peru:
His main interest is in nature, and in that sense, tend to prefer adventure activities that allow you to get in touch with nature, appreciate pleasant scenery, while learning about other cultures as the Inca empire, the Mayan culture.
They are looking to be well informed, so they turn before the trip to specialized sources and people experienced in adventure activities.
They prefer to organize your adventure trips with the support of a travel agency-wide Peru.
Show less interest and experience extreme adventure preferring less risky activities such as hiking (trekking) by way of the classic Inca Trail to Machu Picchu, Inca jungle trek to Machu Picchu, Salkantay trek Machu Picchu, Choquequirao trek to Machu Picchu, etc.
They are the ones who have combined their practice of adventure sports with cultural activities (visits to archaeological sites, museums and churches) and also, they are the ones who have practiced only an adventure activity in Peru (65%), the most highlighted the trek.
This segment has a higher average age to the other (36 years) and a relative tourists increased presence of women (51%) compared to that observed in the other segments. Also in this segment is a greater presence of tourists married (42%)
Risky adventure tourists (43%) in adventure tourism in Peru:
They have a high taste for adventure tourism activities and conduct motivated by adventure sports trips.
This basically do have feelings of extreme adventure and experience the adrenaline.
Usually they measure their capacity and skills, increasing increasing the risk level of the adventure activities carried out, revealing that go into deliberate risk seeking.
They are more interested in the activity to realize that the attractions to be found in the destinations
They do not consider it necessary to organize the trip with an agency. Themselves tend to plan their trips to prepare the necessary equipment to carry. Choose countries according to the adventure activities they wish to perform.
The average age is 31 years (66% of tourists ranging from 18-34 years of age). Also in this segment the presence of tourists males is higher (74%).
In addition, in this segment the highest percentage of fans are introduced to activities such as paragliding and canoeing / rafting. And they are those who spend more on our country, US $ 1.315 US dollars.
Amateur adventure tourists (33%) in Peru:
They are tourists who are interested in adventure activities as well as for the environment (nature).
They appreciate being in touch with nature because it gives them the feeling of tranquility and therefore the possibility to escape the routine of everyday life. That is why also that, when making adventure sports prefer to camp
They prepare financially for adventure activities (save). They also consider important the opinion of people who share your hobby to organize your trip.
Belonging to an association of adventure travel is higher in this segment, showing a certain level of sophistication.
They are the ones who have made adventure activities in Peru. 14% made more than two activities. In the other segments incidence occurred in 7% (conventional) and 8% (risky), respectively.
These tourists have remained more in our country (24 nights) but have spent less (US $ $ 1.108) than the other segments of tourists.
The average age is 31 years (71% of tourists between 18 and 34 years). They are mostly male (74%) and single (77%).
Motivation for adventure tourism:
What foreign tourists understand “Adventure”?
Foreign tourists defined as adventure tourism to that type of tourism in which they can perform outdoor activities and also experience contact with nature.
Do outdoor activities
Do something different on their trips to Machu Picchu
Contact with the nature of Inka jungle trek to machu picchu, Inca Trail to Machu Picchu, Salkantay trek, Lares trek machupicchu, Choquequirao trekking, Ausangate trekking, the Manu National Park, Tambopata Reserve, Sandoval Lake Reserve, iquitos.
To this, some foreign tourists consider that adventure tourism is to practice high-risk activities.
What activities associated with adventure tourism?
For foreign tourists visiting Peru, adventure tourism is strongly associated with Trekking / Hiking
Adventure tourism is Trekking and see what’s along the way: wildlife and communities ”
Mountaineering / Climbing, Canoeing / Rafting, Mountain Biking /: Secondly, as associated activities
Other activities associated with adventure tourism were also: parachuting, paragliding, etc.
What it is meant by Trekking?
For foreign tourists, Trekking activity involves taking a walk with some difficulty and
contact with the nature.
“The trekking is walking on roads pleasant landscapes with many obstacles and climbing”
“We Trekkers are walking, we made a bit difficult walk and train for it and have appropriate equipment”
“I look for contact with nature and landscapes for peace and tranquility that the city does not offer”
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