Tourism in the world – Peru Machu Picchu tours and new market trends: The form of tourism has changed in recent years. Market saturation and the proliferation of destinations have awakened in tourists an eagerness for new experiences and emotions in traveling to Peru. The way to do tourism has changed in recent years. Market saturation and the proliferation of destinations have awakened in tourists an eagerness for new experiences and emotions. The way to do tourism has changed in recent years. Market saturation and the proliferation of destinations have awakened in tourists an eagerness for new experiences and emotions of visiting Peru.
Proof of this is that cultural destinations like Peru, which have great potential to offer travel experiences with praise by the Inca Trail to Machu Picchu, Choquequirao trek to Machu Picchu, Inca Jungle Trail to Machu Picchu, Salkantay trek to Machu Picchu , Vilcabamba trek, ausangate trek, Cusco tours, puno tours, tours Arequipa, Lima Tours, Amazon trips, trips to Sandoval Lake, trips tambopata, today presented a remarkable growth. Between 2000 and 2007 these destinations increased the value of sales by 51% on average.
Testimonies of Tourists in Peru:
“What we want is to escape from the ordinary to experience something very different from our everyday life” – Thomas Clark, United States “What moves us is the desire to discover a country by yourself and experience something authentic, overwhelming and wonderful surprise us with unexpected” – Saki Anzu, Japan
How is the new tourist in Peru?Their values, attitudes and motivations in life are aimed at acting and not to be a mere observer. He is attentive to what happens around them and the world. It has higher education, comprehensive culture and open mind. It is motivated by the opportunities for personal development and fulfillment. It is not a specialist, but overlooks a wide range of topics. It is positive, curious, sociable and enjoys life with Machu Picchu tours. He is not afraid of challenges in their adventure travel to Peru. Their incomes are higher than average. He is a born leader looking for experiences that can boast in their social circle. He is aware of brands and communication styles. Authenticity appears as a key component in their recall of a destination or brand. He prefers long trips and do not mind spending more. It is not materialistic and guided by ethical and social equality spirit purchase. He is aware of the human impact on the environment and therefore prefers activities and products that do not conflict with it.
What do you look a tourist in Peru?
- Learn about other cultures and history of Peru and the Inca city Machu Picchu, the Sacred Valley of the Incas, Inca jungle trail, trek parts, etc.
- Discover and educate themselves while traveling in Peru.
- Opportunities to help him grow as a person and achieve their goals.
- Live the culture of “every day” participating in the activities of the people and places they visit as Cusco, Puno, Lima, Arequipa, Machu Picchu, Salkantay, Choquequirao, Vilcabamba, etc.
- Challenge yourself physically, mentally and emotionally to grow.
- Interact with people, make friends and socialize.
- Personal and authentic experiences that bring him to cultures and customs different from their own.
- Contact with the environment, natural landscapes or places that are outside the common tourist circuit in Peru. Understand and experience other lifestyles.
What motivates you to travel to a tourist in Peru?
- Enriching experiences.
- Discover something different, authentic and exotic.
- Learn about the history and cultures.
- Participate in activities involving him with the places you visit.
- Break schemes and certain standards.
- Empathy with a country and its people.
- Pleasure that provide experiences to their senses.
Research indicates that tourists choose their place of travel with guided both by word of mouth information (family, friends, coworkers, etc.) as they find on the Internet is transmitted destination. The search engine experience is no exception to this reality, but, unlike other market segments, researches, collects, evaluates and contrasts the information in more detail before making a decision on their trips to Peru.
“Even the simplest activity, depending on how it is presented, it can be transformed into an unforgettable experience for tourists.”
“If someone I know recommended me somewhere, taking into account the recommendation. Then I add my research on the Internet. “
Peru’s tourism positioning in the world – Inka Jungle Treks:
The attributes that owns Peru as a tourist destination are a number of advantages that determine who is preferred over other travel destinations in the world. These attributes also define their identity to travelers interested in adventure experiences and hiking the classic Inca Trail to Machu Picchu, Inca jungle trek to Machu Picchu, Lares trek to Machu Picchu, Salkantay trek to Machu Picchu and many travel alternatives in Peru.
What are these attributes of the traveler in Peru?
Market research indicated that Peru is perceived worldwide as a country possessing a great historical heritage and home to one of the oldest and most important civilizations in the world. This makes us a destination with great potential for establishing emotional connections with travelers as the citadel of Machu Picchu, the Inca Trail to Machu Picchu classic, Inka jungle trek to Machu Picchu Inca Trail, Lares trekking, trekking Choquequirao, Salkantay trekking, etc. .
The most recent study by consultancy Future Brand (2008), based on a survey of 2,700 travelers from nine different countries, places us as the destination of the American continent more valued for its culture, history and authenticity. That is why our tourism industry is founded on four pillars or strengths:
Our main strength: authenticity in Peru:
Authenticity is a very important component of tourism. Today’s tourists prefer countries that preserve their history, their culture and their environment, and, therefore, give the feeling of being unique in the world and genuine places. In this sense, authenticity and essence of travel experiences is one of the main advantages that the Peru has over its competitors. The challenge is to learn to communicate and sell it as part of the supply of our tourist business.
The Tourist niche experience seeking for your trip:
It is a specialized tourist who travels with a clear objective: to perform the desired activity. Their motivations are related to discovery, research and passion for issues of scientific, cultural or sports. Usually a member of clubs or institutions dedicated to their likings and is respectful of the environment and the places you visit.
Although no particular preferences in terms of infrastructure, since it is capable of sacrificing certain comforts provided to make the desired activity is inflexible with the quality, cleanliness and value of the promised activity. It has greater spending power and better educated than other types of tourists, and usually is used to traveling in groups.
This type of tourist is looking for experiences that involve topics as diverse as bird watching, wildlife or plants such as orchids; the visit to rainforest communities; participation in archaeological excavations; playing sports like surfing; or investigation of colonial houses, and similar.
“It is essential to make tours to see all the key sites in the region you visit. I want to see churches. I want to take photos. I want to see nature and landscapes. I want to see everything that was supposed to see. I always buy a map of the place. ” – Michael Hill, United States
The multi-thematic experience seeker Economy:
Travel motivated by the search for specialized topics related to experiences, but with more than educational recreational purposes. It prefers activities performed in places not altered by modernity. It also has higher affinity for the three major tourism segments: culture, nature and adventure. This type of tourist is inclined towards participatory tourism, relationship, exchange and cooperation with the environment that visit, whether this natural, historical or cultural. Their number is increasing every year and is a reflection of an increasingly strong trend towards a new way to spend the vacations.
The Tourist fashionable experience seeking:
Choose destinations noted for their cultural, natural and historical heritage, to visit once in life. It is the segment most abundant among the visitors experience seekers. Usually, this tourist looks attractive recognized worldwide in order to keep a memory that can be shared later. He is content to seek basic and enough information about the attractions you choose to visit. As accessibility and convenience are important factors for him, choose destinations where you can easily reach. Also, it preferred accumulating many experiences and memories rather than deepening in any of them, so it is also called “collector of experiences.”
“I like to combine experiences, whether it is local or international travel. I like to have everything in one trip: culture, tours, nature, people and a fabulous hotel. ” – Li Kuong Siu, China